Module 1—Digital Marketing Overview
This module covers foundation material on Digital Marketing in general and what website optimisation is. David talks us through his model of Digital Marketing in this day and age and where the relationships between SEO and SEM are and what aspects are important these days.
We learn that how to be found on the internet involves a number of important factors and good design and planning at the beginning is always important.
Module 2—Overview on SEO
This module covers an overview to what makes up the Google Search Engine Results page and a brief overview on what SEO is all about. We cover the 3 main areas of SEO today and an overview of each area.
Module 3—Technical SEO (30%)
This module covers the technical elements of SEO, often called On-Page factors. This focuses on technical and health related areas of SEO and elements such as Meta Tags, including Meta Titles, Meta Descriptions as well as broken links and errors where Google may lower our rankings in the search engine.
Module 4—Content SEO (30%)
This module covers an area of SEO that is often overlooked in SEO training courses. Content SEO covers the research and selection of keywords and comparing competitor information as well as the number of searches per month for specific keyword phrases.
This information enables us to understand what content structure our website should include to be more effective in the search engine.
Module 5—Inbound Links SEO (40%)
This area is often called Off-Page factors and covers the theory on what inbound links are and discussion on what is a good or bad link and what type of link profile to work towards.
Module 6—Website Speed (10%)
This area is becoming more important and we talk about the 6 areas you should focus on to improve your website speed. We look at the Google Speed Insights testing tool and how to use it.
Module 7—Overview on Analytics & Webmaster Consoles
We don’t cover the installation of these but talk about the importance of setting up Google Analytics on your website and the Webmaster Consoles for both Google & BING.