Module 1 – Analytics Overview
This module covers an overview of Google Analytics. We briefly cover the main reporting areas such as Acquisition, Audience, Behaviour and Conversions.
Module 2 – Create a Google & Google Analytics Account
This module covers an overview of Google Accounts and then the creation of a Google Analytics account. We go in to how to set up a basic account.
Module 3 – Connecting to other Google Tools
We cover briefly how to connect to other Google interfaces such as Google Search Console and Adwords.
Module 4 – Users, Sessions and Pageviews
We run through the basic terminology regarding Users, Sessions and Visitors and what Pageviews are.
Module 5 – Overview of Metrics and Dimensions
This module covers a bit more in depth of how Analytics reports the data. Data is organized by metrics and dimensions and understanding these is important to be able to extra the right reporting.
Module 6 – The Dashboard, Main Menus, Admin Menu and Basic Reports
This module covers an overview of the Analytics Main Dashboard, the main menus on the left-hand side of the Analytics interface. We run through each area and cover the essential reports that are useful for every day analysis.
We also run through the main Admin menu and the background behind Accounts, Properties and Views.
Module 7 – Report Dashboards, Custom Reports and Saved Reports
This area covers the main Dashboard and Custom Reports and how to save reports and export and import from the Google Solutions Gallery.
We talk briefly about automation of reports and sharing to other people and interfaces.
Module 8 – Goals, Filters and Conversions
This area covers what Goals are in Analytics and how to set the basic ones up. We can import a small set of goals from Google Solutions Gallery and show how to configure these. We also talk about Events and how to track these as goals.
Module 9 – Google Analytics Glossary
This is an added section to cover some of the terminology we use frequently when talking about Google Analytics. More a reference section than anything else.